Good/Bad Website Smackdown
Forever 21 and Zara are two popular fashion retailers, each with distinct approaches to online shopping and overall user experience. Forever 21 has a visually cluttered and difficult-to-navigate website. The homepage features too many options, with text and images competing for attention, which can overwhelm the user. The layout isn’t particularly cohesive, and product categories are often hard to find. The search functionality is subpar, making it difficult for users to quickly find specific items. Furthermore, the site has some issues with responsiveness, particularly on mobile devices, which can lead to a frustrating shopping experience. The checkout process can also feel clunky, with several steps and unnecessary fields that may confuse users. While the prices are generally affordable, the site’s poor design and user experience make shopping feel less enjoyable. On the other hand, Zara offers a much more polished and user-friendly website. The layout is clean and modern, with h...